Google is clearly the best general-purpose search engine on the Web (see
www.pcmag.com/searchengines
But most people don't use it to its best advantage. Do you just plug in a keyword or two and hope for the best? That may be the quickest way to search, but with more than 3 billion pages in Google's index, it's still a struggle to pare results to a manageable number.
But Google is an remarkably powerful tool that can ease and enhance your Internet exploration. Google's search options go beyond simple keywords, the Web, and even its own programmers. Let's look at some of Google's lesser-known options.
Syntax Search Tricks
Using a special syntax is a way to tell Google that you want to restrict your searches to certain elements or characteristics of Web pages. Google has a fairly complete list of its syntax elements at
www.google.com/help/operators.html
. Here are some advanced operators that can help narrow down your search results.
Intitle: at the beginning of a query word or phrase (intitle:"Three Blind Mice") restricts your search results to just the titles of Web pages.
Intext: does the opposite of intitle:, searching only the body text, ignoring titles, links, and so forth. Intext: is perfect when what you're searching for might commonly appear in URLs. If you're looking for the term HTML, for example, and you don't want to get results such as
www.mysite.com/index.html
, you can enter intext:html.
Link: lets you see which pages are linking to your Web page or to another page you're interested in. For example, try typing in
link:http://www.pcmag.com
Try using site: (which restricts results to top-level domains) with intitle: to find certain types of pages. For example, get scholarly pages about Mark Twain by searching for intitle:"Mark Twain"site:edu. Experiment with mixing various elements; you'll develop several strategies for finding the stuff you want more effectively. The site: command is very helpful as an alternative to the mediocre search engines built into many sites.
Swiss Army Google
Google has a number of services that can help you accomplish tasks you may never have thought to use Google for. For example, the new calculator feature
(www.google.com/help/features.html#calculator)
lets you do both math and a variety of conversions from the search box. For extra fun, try the query "Answer to life the universe and everything."
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